创新——会销模式焕发生机的动力（Dynamic Innovation -- a marketing model）.docVIP

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创新——会销模式焕发生机的动力（Dynamic Innovation -- a marketing model）.doc

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创新——会销模式焕发生机的动力（Dynamic Innovation -- a marketing model） Dynamic Innovation -- a marketing model - Shen Hesheng Recently, exchange and engaged in health care products marketing the friends, friends said the current health care market difficult, health care products can not enter the pharmacy sales, marketing terminals will be restricted, pin has retired, old customers no longer trust, to marketing and even conflict, more and more difficult, to health care products has come to the end of the road. In this regard, I cannot but feel surprised, known as the China Chaoyang industry health care products market in the end will decide on what path to follow at present in our country is still in the year, five or six hundred billion sales come from, experts predict that 2010 sales will reach 80 billion - 100 billion, where growth will come from. The author from the marketing of health products for more than 10 years, always have a simple truth, that is, people always want to get sick, there is always demand for health, since there is market demand. Health care products are used to meet the demand for healthy, health care products always have a market. So we dont always complain about the market difficult, but should change ideas, innovative marketing ideas, but also for the main mode of health care products - pin. Analysis of the causes of marketing innovation Marketing research is how to meet customer needs, innovation is the source of customer has not yet satisfied or differentiation needs, demand preference and enterprise marketing is the essence of consumer competition, the marketing process is to overcome the resistance of the process of consumer psychology. The conference marketing effect decline, largely due to the large gap between enterprises and consumers. Because of health consumers to enhance the level of awareness and rich consumer experience, consumer attitudes continue to evolve, the consumers received claiming to be * * health project, door-to-door delivery o