kkd公司战略分析（Strategic analysis of KKD company）.docVIP

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kkd公司战略分析（Strategic analysis of KKD company）.doc

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kkd公司战略分析（Strategic analysis of KKD company） Strategic management case -- crisp cream doughnut company (1) analyze the external environment of KKD company. (2) analyze the internal environment of KKD company. (3) set up the vision and mission of BHAG for KKD company, and formulate the companys strategic target with the method. (4) which companies strategy is pointed out? (5) point out what is the companys competitive strategy? (6) point out what is the companys cooperation strategy? (7) indicate which functions are the companys strategy? First, the external environment of KKD company is analyzed. Answer: Five force analysis for KKD company The five force analysis model is proposed by Michael Porter (Michael Porter), which can be used for the analysis of competitive strategy, and can effectively analyze the competitive environment of the company. Five forces are: bargaining power of suppliers, bargaining power of buyers, ability of potential competitors to enter, substitution of alternatives, competitive ability of competitors in the industry. ] (1) bargaining power of suppliers; KKDs main business is the mass production and sale of over 20 kinds of top quality bagels. Therefore, the supply chamber requests the price of the plateau material; the concentration of suppliers is high and the bargaining power is high. (2) bargaining power of buyers; Customers will ask for lower prices of bread and other foods; customers buying methods; and customers alternative products. (3) competition for potential entrants A small bakery retailer; a fast-food restaurant. (4) competition for potential alternatives Alternatives to fast food such as biscuits, cakes, muffins and sandwiches; an alternative threat to other fast food foods. (5) competition between industries; Dunkin Donuts Inc. has branches all over the world; KKD company sells coffee, espresso, leakage and ordinary frozen mixed drinks and milk flavor, the company will now Starbucks coffee shop as an important competitor, Sta