认定驰名商标知名度的量化因素 - IP Key.PPTVIP

驰名商标认定标准的构建 On the Recognition Standard of Well-known Trademark 袁真富 Yuan Zhenfu 上海大学知识产权学院 Shanghai University, Intellectual Property School 驰名商标法律保护高层论坛 华东政法 · 2008.09 驰名商标法律保护高层论坛· 华东政法(ECUPSL) · 2008.09 《商标法》第十四条规定的只是认定因素，而非认定标准。 Article 14 of Trademark Law provides the recognition factors rather than the recognition standards of well-known trademark. 驰名商标是指在中国为相关公众广为知晓并享有较高声誉的商标 “well-known trademark” refers to a trademark widely known by the relevant public and highly reputable in China. 驰名商标的定义确立了两个认定标准、两个限定条件。 Definition of well-known trademark provides two recognition standards and two Limited Conditions. 1.驰名商标的认定标准 Recognition Standard of Well-known Trademark · 知名度标准：广为知晓 Trademark awareness standard: widely known · 美誉度标准：享有较高声誉 Trademark reputation standard: high reputation · 地域限定：中国境内 Limited regional condition: in China · 行业限定：相关公众 Limited industrial condition: the relevant public 1.驰名商标的认定标准 Recognition Standard of Well-known Trademark 2.1 关于《商标法》第十四条各项认定因素的关系 Relation between recognition factors in Article 14 of Trademark Law ·《商标法》第十四条第一项本质上属于认定标准，而其他项则属于认定因素。 The provision of Article 14(1) of Trademark Law is belong to recognition standard, and other factors in Article 14 is belong to recognition factors. 2.驰名商标认定标准的量化因素 Recognition Factors of Well-known Trademark 2.驰名商标认定标准的量化因素 Recognition Factors of Well-known Trademark （5）该商标驰名的其他因素 Other factors for which that trademark is well-known 可以作为认定驰名商标知名度和美誉度的量化因素 The provisions are recognition factors of well-known trademark awareness and reputation as well. （4）该商标作为驰名商标受保护的记录 The record of protection of the trademark as a well-known trademark （3）该商标的任何宣传工作的持续时间、程度和地理范围 The period, extent and geographic scope of any publicity of the trademark 认定驰名商标知名度的量化因素 The provisions are recognition factors of well-known trademark awareness. （2）该商标使用的持续时间