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XX地区特产专营性质的专卖连锁店创业项目商业计划书
目录
一．摘要··························································4
二．公司简介······················································4
1.公司简介·······························································4
2.公司的宗旨和目标·······················································4
3.产品优势·······························································4
4.技术优势·······························································4
5.核心管理团队···························································4
三．市场分析······················································5
1.市场介绍·······························································5
2.目标市场·······························································5
3.需求分析·······························································5
四．竞争分析······················································6
1.主要竞争对手分析·······················································6
2.市场竞争策略···························································6
3.竞争优势分析···························································7
五．产品服务······················································7
1.产品发展规划···························································7
2.研究与开发·····························································7
3.生产与运输·····························································8
4.实施与服务·····························································8
六．市场营销······················································8
1.市场开发策略···························································8
2.产品定位分析···························································9
3.产品定价策略···························································9
4.渠道网络建设···························································9
5.广告宣传策略···························································9
6.营销团队建设··························································10
七．财务计划·····················································10
1.资金需求说明··························································10
2.资金投
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