Big Data Analytics for Retailers Happiest Minds（大数据分析零售商快乐的思想）.pdf

Big Data Analytics for Retailers The global economy, today, is an increasingly complex environment with dynamic needs. Retailers are facing fierce competition and clients have become more demanding - they expect business processes to be faster, quality of the offerings to be superior and priced lower. Consequently, the quantum of data stored is at an all-time high as retailers generate large volumes of data from various customer touch points across channels. According to Gartner, the volume of data is set to grow 800% over the next five years and 80% of it will reside as unstructured data. Big Data Analytics is the inevitable next step in the evolution of the Retailers leveraging granular details from data, in making better decisions. Granular level data includes unstructured data from sensors, devices, third parties, web applications, and social media. By using advanced analytics techniques on this kind of data, the Retailers can make the smartest business decisions possible. Our Big Data - Advanced Analytics solutions and techniques combined with deep domain expertise assists in solving dynamic complex business challenges across Operational, Tactical and Strategic levels. Our Offerings for Retail Industry enables you to take faster and smarter business decisions. Customer Marketing Merchandizing/ Store Web / E-commerce Analytics Analytics Category Analytics Analytics Analytics 28 9200 Customer Cross Sell Up sell Brand/Product Loyalty Trade Area Analysis Conversion Search Segmentation (Product Groupings) Demand forecasting Store