Criteria Qualitative Research Quantitative Research（标准定性研究定量研究）.pdf

QUALITATIVE VERSUS QUANTITATIVE RESEARCH Criteria Qualitative Research Quantitative Research Purpose To understand interpret social To test hypotheses, look at cause effect, interactions. make predictions. Group Studied Smaller not randomly selected. Larger randomly selected. Variables Study of the whole, not variables. Specific variables studied Type of Data Collected Words, images, or objects. Numbers and statistics. Form of Data Collected Qualitative data such as open- ended Quantitative data based on precise responses, interviews, participant measurements using structured observations, field notes, reflections. validated data-collection instruments. Type of Data Analysis Identify patterns, features, themes. Identify statistical relationships. Objectivity and Subjectivity Subjectivity is expected. Objectivity is critical. Role of Researcher Researcher their biases may be known Researcher their biases are not known to participants in the study, participant to participants in the study, participant characteristics may be known to the characteristics are deliberately hidden researcher. from the researcher (double blind studies). Results Particular or specialized findings that is Generalizable find