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汽车公司网站建设及推广策划方案
目录
一、公司介绍·····························································?
二、产品介绍·····························································?
三、市场分析····························································???
1.竞争对手··························································??
2.目标客户·····························································
3.消费者需求分析·······················································???
四、战略目标······························································?
五、商业模式······························································?
六、运营模式······························································?
七、推广方式······························································?
八、运营策略····························································????
1.顾客需求(Consumer)···················································????
2.购买的便利性(Convenience)·············································????
3.与顾客的沟通(Commun?ication)··········································????
4.反应(Response)·······················································????
5.关系(Relationship)····················································?????
6.回报(Results)··························································?
九、财务分析·······························································?
十、风险预测与分析·························································?
公司介绍?
旺市汽车有限公司成立于2003年,公司现有员工200余人,一直以丰田、本田全车配件,代理欧、美、日、韩各汽配生产厂商品牌商品为主要营销产品。经过不懈努力,旺市以良好的公众信誉、优质的营销服务、完善的物流配送,在汽配行业树立了较高的声誉和影响力。
旺市汽配在各省自建仓储物流基地的前端服务,成功实现了传统销售过渡到电商营销的转型。仓储面积超过1.5万平方米,全国三级以上城市均可做到见货付款,总部基地的沈阳更是做到全部免费送货上门。几万种现货均配有实物相片,加之完善的ERP后台服务系统,用户体验可超过登门购货。? 旺市企业定位就是服务型企业,优质服务已经吸引了过万家固定购货用户,企业在信息化建设的大量投入,也换来了用户满意度不断提升。今天的旺市汽车公司既拥有意识前卫、才能卓越的高级管理人才,又有一大批具有团队合作精神的专业员工。全体旺市员工在董事长王新创提出的“为客户提供专业化服务”精神指引下,创造着巨大的物质和精神财富。
产品介绍
(1)东风悦达起亚k4全新上市
(2)东风本田缤智
(3)雷克萨斯NX
(4)一汽丰田卡罗拉
(5)长安乘用车——长安CS75
(6)东风雪铁龙——雪铁龙C
(7)东风标致408
市场分析
(一)竞争对手
丰田、本田
(二)目标顾客?
??? 国内外的爱车消费者。他们大多是从事多年的中年人,有猎奇心态的年轻人,而且很容易被折扣所吸引。
?(三)消费者分析?
???21世纪的社会,越来越多的人懂得了享受生活,不再受工作压力
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