X素食自助餐厅项目商业计划书.doc

素食自助餐厅项目商业计划书 目 录 摘要····································································································1 公司简介··································································································1 产品与服务·································································································1 （1）概况·················································································································1 （2）店面装潢······························································································2 （3）素食品种类············································································3 公司战略··································································································5 （1）发展战略总述···········································································5 （2）各阶段具体任务··········································································5 市场分析··································································································7 （1）市场背景·············································································7 （2）市场调查·············································································7 （3）目标客户群············································································8 （4）竞争对手分析···········································································8 （5）SWOT分析·············································································9 营销策略·································································································10 定价策略·············································································10 （2）产品策略·············································································11 （3）广告策略······························································································11 经营管理·································································································12 财务分析·············································