X移动端电子商务在餐饮业中的运用.doc

移 动 电 子 商 务 在 餐 饮 业 运 用 摘要 移动电子商务是移动通讯技术与电子商务结合的一种新事物，是电子商务发展的一种主要趋势。本文主要是论述如何将移动商务应用于现代餐饮业中，其中渗透了直销的基本理念，目的是为提高现代餐饮业的管理以及赢利模式，从而获取更多的利润。 随着我国社会经济的发展，城乡居民生活水平提高及现代生活节奏加快，在外就餐已逐渐成为居民不可缺少的生活时尚，促进了餐饮市场的快速发展。如何能在众多的竞争者中脱颖而出，如何能在激烈的环境下赢得市场，将是每个餐饮企业面前的急需解决的问题。 本文着重阐述了如何在餐饮业中运用电子商务，通过移动电子商务技术的应用，降低运营成本，提高服务效率，优化餐厅环境，建立行业联盟，从而提高中国餐饮业的竞争力。 我国餐饮电子商务运营中存在的问题，只有传统餐饮企业与网站良好接轨，实现集团化、网络化经营；只有餐饮网站正确定位，培养良好的客户关系和复合型人才，发展“大电子商务”，完善餐饮电子商务的宏观环境，才能促进中国餐饮电子商务的发展。 关键词：移动电子商务,餐饮业,运营成本,服务效率,消费 The case management system management systems design with realizes Abstract Mobile electronic commerce is the combination of mobile communication technology and electronic commerce is a new thing, is a main trend in the development of electronic commerce. This paper mainly discusses how to apply mobile commerce to modern catering industry, among them, the basic idea of direct selling, the purpose is to improve the management and profit pattern of modern catering industry, so as to get more profits. With rapid development of our socialistic economy, the enhancement of living standard in towns and cities and speeding up of modern life, dining-out has gradually become fashionable in people life, which promotes fast development of catering market. It will become a tough issue for catering enterprises to win the market in the cut-throat competition . This paper illustrates how E-commerce and M-commerce are applied in the catering trade to enhance the service efficiency, to optimize the dining hall environment and to establish the trade alliance so as to enhance the international competitiveness in the catering industry. Problems existing in the catering e-commerce operations in China, only the traditional catering enterprises with good website, realize collectivization, the network management; Only catering site correct orientation, to develop good customer relationship and inter-disciplinary talent, development of electronic commerce, improve the food the macro environment of electronic commerce, to p