the historical or literary-allusion lead (历史典故导语).pptVIP

The Newspaper Lead 李 彤 2012211037 王文洁2012211041 Different Types of Newspaper Leads  Type One: the Summary Lead（事实导语） Type Two: the Delayed Lead （延缓型导语） Type Three: the Historical or Literary-Allusion Lead (历史典故导语) Type One: the Summary Lead（事实导语） This is the most popular lead. The most prominent feature of direct lead is that it focuses on the theme of the news from the first sentence of news and tell the readers the key elements of the news clearly, such as who，what，when，where，why and how．(But not all the summery leads answer all the six questions.) The director general of the World Health Organization, Mr. Halfdan Maher, yesterday predicted that up to 100 million people worldwide may become infected with the AIDS virus in the next four or five years and that by that time it would cost at least ＄1. 5 billion a year to counteract the disease, when virus may vary as time goes and become harder to control. 世界卫生组织执行长官Halfdan Mahler 先生, 昨天预言在今后的四、五年内全世界将可能有1 亿人感染爱滋病; 届时, 由于爱滋病毒有可能变异, 更难控制, 每年可能需要投入15 亿美元来对付它。 Type Two: the Delayed Lead （延缓型导语） The delayed lead always uses a section of plot description or quotes a paragraph of speech to build the atmosphere．The theme of the news is always put in the end of the lead instead of being reported directly．The main feature of delayed lead is emphasizing the details of the news to attract the readers’ interests. It tends to rely heavily on suspended interest although it may answer one or more of the Ws. There are several kinds of delayed lead commonly used in modern newspapers: The Descriptive Lead, The Contrast Lead, The Quotation Lead, The Question Lead, The Suspended-Interest Lead, The Personal Lead, The Figurative Lead, The Satire Lead. Under the brilliant, mellow early November sunshine, multicolored chrysanthemums of over 500 varieties riot