文化创意产业之专业能力指标发展模式初探—以数位媒体设计从业 .pdf

本篇發表於2007 文化創意產業研討會。雲林：環球技術學院。 共同作者：官淑如、許永洲 文化創意產業之專業能力指標發展模式初探—以數位媒體 設計從業人員為例 First visit of developments of professional competence indicators of the cultural creative industry.take staffs of digital media planning for the example. 中 文 摘 要 在全球化知識經濟體系中，世界各國將文化或創意產業均列為提升國家競爭力的重點產業 之一。而台灣文化創意產業就業人數遠低於該產值比率，文化創意產業人才的培育及供需失衡問 題亟待解決。因此本研究採用功能分析法模式，以文獻分析、焦點團體座談、產業專家晤談以及 問卷調查等研究方法，分析現行數位媒體從業人員所需之專業能力內涵，並以發展文化創意產業 專業能力指標模式為目的。 本研究的特點為係從產業界需求面出發，並以適合職業內涵範圍較廣泛的功能分析法，來 演繹適合文化創意產業的專業指標發展模式。內容包含該行業之關鍵領域關鍵角色及其所屬功能 單元項次表。根據本研究結果，建置出數位媒體設計從業人員應培養之專業能力內涵共 12 項主 要功能，27 項次功能及 98 項功能單元，期望作為相關校系開設課程及後續研究的重要參考依據。 關鍵字：文化創意產業、功能分析、專業職能、專業能力指標 ABSTRACT In the globalization of knowledge economic system, the countries all over the world classify culture creative industry as one of the key industries of improving the national competitiveness. And industrys employment volume of cultural creative industries in Taiwan is well below this rate of output value, and the cultivation of the cultural creative industry talents and problems of imbalance of supply and demand are demanding prompt solution. Therefore, functional analysis model was adopted in the study , in order to develop indicators of professional competence of cultural creative industry . Literacy analysis, informal discussion of focus group, interview with experts of the cultural creative industry and questionnaire investigations were used in analyzing contents of professional skills of medium staff’s member needed, in order to develop the model of finding indicators of professional competence of cultural creative industry. The characteristic of this research, in order to set out the demand, and be suitable for job intension range more extensive function analysis approach, to deduce indicators of professional