西交大战略管理6.pptVIP

Chapter 6;How to create value for the corporation as a whole;1. What businesses should the corporation be in?;Levels and Types of Diversification;Motives, Incentives, and Resources for Diversification;Incentives and Resources with Neutral Effects of Strategic Competitiveness;Managerial Motives Causing Value Reduction;Summary Model of the Relationship Between Firm Performance and Diversification;Adding Value by Diversification;Alternative Diversification Strategies;Key Characteristics:;Example: Procter Gamble’s sharing of sales and physical distribution for disposable diapers and paper towels