西交大战略管理9.pptVIP

Chapter 9;Partnerships between firms;Example: Xi’an Janssen Pharmaceuticals .;Reasons for Alliances by Market Type;Corporate-Level;Partnerships that build on the complementarities among firms that make each more competitive;Used to increase the strategic competitiveness of the partners;Example: OPEC petroleum cartel;Types of Corporate-Level Strategic Alliances;However....;Dynamic Networks;Example: NIKE’s relationships with suppliers and distributors;Competitive Risks with Cooperative Strategies;Competitive Risks