maketing10（企管）.pptVIP

阿里巧巧 阿里巧巧 Services MarketingChapter 11 The Goods-Services Continuum Characteristics of Service Products Determinants of Service Quality Service Marketing Categories of Service Mix SEARCH QUALITITES OF GOODS AND SERVICES Services have fewer search characteristics than goods. Search quality: a characteristics that can be easily assessed before purchase  Differences between Services and Goods Services have more experience characteristics than goods. Experience quality: a characteristic that can be assessed only after use Differences between Services and Goods Services have more credence qual