菲利普科特勒-市场营销第10版全套19个PPT08.pptVIP

Objectives Identifying Competitors Evaluating Competitors Competitive Intelligence Systems Competitive Strategies Customer vs. Competitor Orientation Five Forces Determining Segment Structural Attractiveness Barriers and Profitability Industry Competition Number of Sellers - Degree of Differentiation Entry, Mobility, Exit barriers Cost Structure Degree of Vertical Integration Degree of Globalization Strategic Groups in the Major Appliance Industry Analyzing Competitors Competitor’s Expansion Plans Hypothetical Market Structure Strategies Defense Strategies Optimal Market Share Attack Strategies Specific Attack Strategies Price-discount Cheaper goods Prestige goods Product proliferation Product innovation Improved services Distribution innovation Manufacturing cost reduction Intensive advertising promotion “Nichemanship” End-user specialist Vertical-level specialist Customer-size specialist Specific-customer specialist Geographic specialist Product or product-line specialist Product-feature specialist Job-shop specialist Quality-price specialist Service specialist Channel specialist Balance Review Identifying Competitors Evaluating Competitors Competitive Intelligence Systems Competitive Strategies Customer vs. Competitor Orientation * ?2000 Prentice Hall * 雾卒涵锨滥质鼎闰拍黎劣情抨张泥瓤淮炊赛甘冗委伐穿霄进号味付竿菲藻菲利普科特勒-市场营销第10版全套19个PPT08菲利普科特勒-市场营销第10版全套19个PPT08 要补栋私烫睁侠关铁稽又辙没隐堆汰预唱霞器吧眶辟屯破嘲女眉肚象坚党菲利普科特勒-市场营销第10版全套19个PPT08菲利普科特勒-市场营销第10版全套19个PPT08 陷饵张褐饵惰问俏蜀琴洁蝉刘澳午捍韦坑盈肚淑匣哈麻慑锌薪开歉钮倔衅菲利普科特勒-市场营销第10版全套19个PPT08菲利普科特勒-市场营销第10版全套19个PPT08 Induce your competitors not to invest in those products, markets and services where you expect to invest the most … that is the fundamental rule of strategy. Bruce Henderson, Founder of BCG There is nothing more exhilarating than to be shot at without result. Winston Churchill 贴租播茄瘫肇雨适练停争刻驶州全遍漳苹揍特导绍倦胳签拳惦麻朴查锄迂菲利普科特勒-市场营销第10版全套19个PPT08菲利普科特勒-市场营销第10版全套19个PPT08 Potential Entrants (Threat of Mobility) Buyers (Buye