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Attitudes and Perceptions - jblearning.com(态度和看法u2014u2014jblearning.com)
47688_CH03_043_076.qxd 3/9/05 4:49 PM Page 43
C H A P T E R
3
Attitudes and
Perceptions
Jeffrey Pickens, PhD
Learning Outcomes
After completing this chapter, the student should be able to:
1. Appreciate the importance of attitudes to understanding behavior.
2. Understand the three components of attitude.
3. Understand how attitudes can be changed.
4. Understand how perceptions allow individuals to simplify their
worlds.
5. Understand the four stages of the perception process.
6. Understand social perception and the various subgroups.
7. Understand the importance of using objective methods for
employee selection.
OVERVIEW
This chapter explains how understanding the psychology of attitudes
and perceptions can help us better manage the employees of the health
services organizations in which we work. Psychological principles, when
applied to organizational behavior issues, can assist healthcare managers
Dr. Jeffrey Pickens is an Associate Professor of Psychology in the Department of Social Sciences and
Counseling at St. Thomas University in Miami, Florida. He earned a Master of Science in Psychology
from the University of Florida and a PhD in Psychology from Florida International University. Prior to
joining St. Thomas University, Dr. Pickens served as Research Director for Family Central Inc., a large
mental health and family services organization, and as Associate Dean of the Touch Research Institute
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