Benefits and Limitations of Industry Self （的好处和限制行业自我）.pdf

Benefits and Limitations of Industry Self-Regulation for Online Behavioral Advertising BY DANIEL CASTRO | DECEMBER 201 1 Self-regulation, in all its myriad permutations, is a vital part of today’s Policymakers may opt for global economy. Diverse industries, such as health care, higher education, government regulation of privacy when they feel fashion, advertising, mining, marine fishing, professional sports, and that “something needs to nuclear power, have used self-regulatory processes to govern industry be done;” however, the practices.1 The private sector relies on self-regulation to address a range of risk of overregulation is issues, from establishing industry standards, to developing and applying potentially greater than the risk of under- codes of professional ethics, to ensuring consumer confidence. Despite its regulation. widespread use, some policymakers are skeptical of the efficacy of self- regulation when it comes to protecting consumer privacy online. This report seeks to address that skepticism by explaining how self-regulation works and why it is essential to protecting consumer privacy in online behavioral advertising. TYPES OF REGULATION Regulatory styles vary considerably from country to country and industry to industry. Regulations may set market conditions, such as price controls, market-entry conditions, product requirements and contract terms, or