- 1、本文档共15页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Best Practices for EMail Marketing Oracle Best (电子邮件营销的最佳实践甲骨文最好)
An Oracle Best Practice Guide
March 2012
Best Practices for E-Mail Marketing
Best Practices for E-Mail Marketing
Introduction 1
Ensuring E-Mail Marketing Success Through Best Practices 2
1. Design Processes to Facilitate Your Marketing Efforts 2
2. Build Your Mailing Lists the Right Way 4
3. Comply with International Spam Regulations 6
4. Make Sure Your E-Mail Reaches Your Customers’ Inboxes 7
5. Make Each Mailing an Excellent Customer Experience 10
Conclusion 12
Best Practices for E-Mail Marketing
Introduction
Despite the emergence of new communication channels such as social and mobile, e-mail
remains a powerful and important means of connecting with customers. You can use it to
deliver highly targeted and personalized communications that reinforce your brand and build
lasting relationships with customers. Better still, you can use it to gain the attention of a large
number of customers at a very low cost.
E-mail marketing, however, is not without its challenges. One of these is getting your e-mail
into the right inboxes. Spam detection remains an imperfect science—which means your
commercial e-mail efforts are likely to be identified as spam if you don’t meet certain key
criteria. This document identifies those criteria and provides best practices for meeting them.
It’s not enough, however, to just get your messages into customers’ e-mail inboxes. You need
to engage readers with those messages and prompt them to take action. The best practices
outlined in this document should help you do so—enabling you to customize and personalize
your communications so that each message achieves maximum impact and helps you build
lasting customer relationships.
您可能关注的文档
- Ballerina girl amigurumi pattern Hasta el Monyo(芭蕾舞女孩直到el Monyo amigurumi模式).pdf
- Bamboo as a Building Material Research India (竹子作为建筑材料,研究印度).pdf
- Ball screws LinearModul(球螺丝LinearModul).pdf
- BAM AssGuide final SAMCO NETWORK(BAM AssGuide最终SAMCO网络).pdf
- BAML101 APPLIED MATHEMATICSI(BAML101应用MATHEMATICSI).pdf
- Balun Project Colby College(变压器项目科尔比学院).pdf
- Bamboo Connections RWTH Aachen University(竹连接亚琛工业大学).pdf
- Band inversion mechanism in topological (乐队在拓扑反转机制).pdf
- Band Gap Opening of Graphene by Noncovalent (石墨烯的带隙开共价的).pdf
- Bandgap shift and defectinduced annihilation (带隙移和defectinduced毁灭).pdf
- 《JJF 2132-2024荧光紫外灯人工气候老化试验装置校准规范:辐射照度参数》.pdf
- JJF 2120-2024轮速传感器校准规范.pdf
- 计量规程规范 JJF 2120-2024轮速传感器校准规范.pdf
- 《JJF 2129-2024钙钛矿太阳电池校准规范:光电性能参数》.pdf
- JJF 2129-2024钙钛矿太阳电池校准规范:光电性能参数.pdf
- 《JJF 2120-2024轮速传感器校准规范》.pdf
- JJF 2117-2024沥青混合料理论最大相对密度仪校准规范.pdf
- JJF 2116-2024特定蛋白分析仪校准规范.pdf
- 《JJF 2116-2024特定蛋白分析仪校准规范》.pdf
- 计量规程规范 JJF 2117-2024沥青混合料理论最大相对密度仪校准规范.pdf
文档评论(0)