Best Practices for EMail Marketing Oracle Best (电子邮件营销的最佳实践甲骨文最好).pdf

Best Practices for EMail Marketing Oracle Best (电子邮件营销的最佳实践甲骨文最好).pdf

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Best Practices for EMail Marketing Oracle Best (电子邮件营销的最佳实践甲骨文最好)

An Oracle Best Practice Guide March 2012 Best Practices for E-Mail Marketing Best Practices for E-Mail Marketing Introduction 1 Ensuring E-Mail Marketing Success Through Best Practices 2 1. Design Processes to Facilitate Your Marketing Efforts 2 2. Build Your Mailing Lists the Right Way 4 3. Comply with International Spam Regulations 6 4. Make Sure Your E-Mail Reaches Your Customers’ Inboxes 7 5. Make Each Mailing an Excellent Customer Experience 10 Conclusion 12 Best Practices for E-Mail Marketing Introduction Despite the emergence of new communication channels such as social and mobile, e-mail remains a powerful and important means of connecting with customers. You can use it to deliver highly targeted and personalized communications that reinforce your brand and build lasting relationships with customers. Better still, you can use it to gain the attention of a large number of customers at a very low cost. E-mail marketing, however, is not without its challenges. One of these is getting your e-mail into the right inboxes. Spam detection remains an imperfect science—which means your commercial e-mail efforts are likely to be identified as spam if you don’t meet certain key criteria. This document identifies those criteria and provides best practices for meeting them. It’s not enough, however, to just get your messages into customers’ e-mail inboxes. You need to engage readers with those messages and prompt them to take action. The best practices outlined in this document should help you do so—enabling you to customize and personalize your communications so that each message achieves maximum impact and helps you build lasting customer relationships.

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