Building a Pitch Deck USD Entrepreneurship（建立一个音高甲板美元创业）.pdf

Building a Pitch Deck Prof Mike Lawless • Vision Entrepreneurs need a quick way to convince others of the value of their new ventures. They want to create confidence and “buy- in.” A Pitch is typically for investors, but could be for potential co- workers, strategic suppliers, customers, and others. It is telling the key parts of the venture and team in a very concise and persuasive way. This guide helps new entrepreneurs to develop their way, their own “Pitch.” Sell. Don’t Tell. A Pitch is to sell the venture to investors and others who need reasons to believe that it is a good idea and the entrepreneur can make it work. It is not just a summary of the Business Plan or a description of the venture. Emphasize special, remarkable, different aspects of the venture and team! • What is a Pitch? The “Pitch deck”-- a set of slides in a Powerpoint file for the audience to read-ahead, for the entrepreneur to speak from, or to leave-behind. The “Pitch”– an oral presentation, using the slides, to sell the venture to the audience. What Does a Pitch Look Like? They vary in content, format, order, time. They can be one-minute “elevator pitches” or extend to ten minutes or more. “Average entrepreneur pitch: 38 slides. Average VC attention span/cranial capacity: 10 slides. Do the math.” G My baseline: “Pitch Deck” of 10 slides. “Pitch” of seven minutes. What Does a Pitch Look Like? OnMyBlock pitch at the USD V2 Student Entrepreneurship Pitch Competition, 2013 (start at 41:30) /season-3-episode-9-tower- paddle-boards/ Bitcasa pitch at Techcrunch Disrupt Startup Battlefield, 2011 What the Pitch Should Say • In about what order •  Lead •  Product/service (and DVD questions) •  Addressable Market (and Example and Proof of Concept) •  Conversion •  Development •  Operations •