CHAPTER 15 ORGANIZATIONAL CULTURE （第15章组织文化）.pdf

15 CHAPTER 15 ORGANIZATIONAL CULTURE CHANGE Because organizations are made up of individuals with different talents, personalities, and goals, the organization will have a distinct culture. Some aspects of this culture change when the personnel do; other aspects seem to be fixed and enduring. The anatomy of an organization’s culture – how the business functions on a day-to-day base – can strongly influence that organization’s potential for success or failure. In addition, the ability of an organization and its leaders to cope with change and encourage innovation also impacts mission effectiveness. INTRODUCTION Have you ever entered a new organization and tried Even with open communication, careful planning, to make a change, only to be told, “We tried that and it and extensive training, your new program or idea may never works”? Or asked about a process and been told, still meet with resistance. The author of “Keeping Change “That’s the way we’ve always done it”? Inertia and habit on Track” explains why change can be so difficult, and are hard for an organization to break. But a struggling lists a number of pitfalls that derail change efforts. Know- squadron with a poor organization culture doesn’t have to ing about them in advance can help you watch for and fold – it can change. You were introduced to the concept avoid common problems during times of change. of organizational culture and change in chapter 11. Read In our current environment of global communication, the first article in this chapter, “Organizational Culture,” rapid change, and instant access to information, innova- to identify a common framework that is necessary for tion can be crucial t