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Color preferences are not universal. University （颜色的偏好并不普遍。）
RUNNING HEAD: Color preferences not universal
Color preferences are not universal.
Chloe Taylor1
Alexandra Clifford1
and
2*
Anna Franklin
1 University of Surrey
2 University of Sussex
JOURNAL OF EXPERIMENTAL PSYCHOLOGY GENERAL (IN PRESS)
Correspondence: Dr. Anna Franklin, School of Psychology, University of Sussex, Brighton,
BN1 9RH, UK; 0044 1273 678885, anna.franklin@sussex.ac.uk
1
PDF created with FinePrint pdfFactory trial version
Abstract
Claims of universality pervade color preference research. It has been argued that
there are universal preferences for some colors over others (e.g., Eysenck, 1941), universal
sex differences (e.g., Hurlbert Ling, 2007), and universal mechanisms or dimensions that
govern these preferences (e.g., Palmer Schloss, 2010a). However, there have been
surprisingly few cross-cultural investigations of color preference, and none from non-
industrialised societies that are relatively free from the common influence of global consumer
culture. Here, we compare the color preferences of British adults to those of Himba adults
who belong t
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