CONNECTION CENTER GM Facility Image（连接中心通用汽车工厂的形象）.pdf

CONNECTION CENTER In General Motor’s continued effort to provide an excellent customer experience that will differentiate us from our competition, we are pleased to announce the newest platform for customer dealership engagement. Connection Center is the key differentiator that will drive loyalty and retention. Connection Center is similar to the “Apple Genius Bar,” which many experts consider to be the key driver to Apple’s retail success. After performing a naming study, 94% of our customers identified that there is a need for technology support (i.e., MyLink, lntelliLink, ® CUE, OnStar , mobile apps and more) and 57% stated that they are very likely or extremely likely to use this service. CONNECTION CENTERS offer us a unique opportunity to engage with our customers everyday. Our technology has grown over the past few years and will continue to grow as it is already a major reason for purchase. Technology has enabled us to connect with our customers throughout their entire ownership life-cycle and makes them feel more aligned with our brands than ever before in the history of our organization. We look forward to continuing this partnership and becoming a recognized global leader for customer experience. What is a Connection Center? A dedicated area where customers can receive tech support. ® Examples: Bluetooth , Navigation, OnStar, apps, and more … Why is this beneficial to my customers? “I can’t learn everything at delivery, but I want to with YOU!” How does this impact my dealership experience? The addition of a Connection Center can favorably impact CSI, DMN, Retention, Loyalty, OnStar and much more … What tools and resources do I need? You’ll need a tablet device, wireless Internet access, and a flatscreen TV with Google TV and Apple TV applications. Who can help me get this