SteveJobs生平简介英文翻译.docVIP

Steve Jobs, 1955–2011: Mourning Technologys Great Reinventor Steve Jobs, whose death was announced Wednesday night, Oct. 5, 2011, wasnt a computer scientist. He had no training as a hardware engineer or industrial designer. The businesses Apple entered under his leadership — from personal computers to MP3 players to smart phones — all existed before the company got there.  But with astonishing regularity, Jobs did something that few people accomplish even once: he reinvented entire industries. He did it with ones that were new, like PCs, and he did it with ones that were old, like music. And his pace only accelerated over the years. He was the most celebrated, successful business executive of his generation, yet he flouted many basic tenets of business wisdom. (Like his hero and soul mate, Polaroid founder Edwin Land, he refused to conduct focus groups or other research that might tell him what his customers wanted.) In his many public appearances as the head of a large public corporation, he rarely sounded like one. He introduced the first Macintosh by quoting Bob Dylan, and he took to saying that Apple sat at the intersection of the liberal arts and technology. Jobs confidence in the wisdom of his instincts came to be immense, as did the hype he created at Apple product launches. That might have been unbearable if it werent the case that his intuition was nearly flawless and the products often lived up to his lofty claims. St. Louis Cardinals pitching great Dizzy Dean could have been talking about Jobs rather than himself when he said, It aint bragging if you can back it up. Jobs eventual triumph was so absolute — in 2011, Apples market capitalization passed that of Exxon Mobil, making it the planets most valuable company — that its easy to forget how checkered his reputation once was. Over the first quarter-century of his career, he was associated with as many failed products as hits. Having been forced out of Apple in 1985, he was associated with failure, peri