商业模式PPT-2课件.ppt

what is a business model?;;case study;you become the new owner of a soccer club …;describe YOUR club’s business model;describing how a wealth management bank acquires its clients;;what value proposition do you offer, to which customer segments? (example);how do you reach your customers?;;;how do you build relationships?;;;how do you earn your money with this business model?;;;the big picture (business model);team management event management venue management ticketing VIP relationship management video crew …;team management event management venue management ticketing VIP relationship management video crew …;team management event management venue management ticketing VIP relationship management video crew …;team management event management venue management ticketing VIP relationship management video crew …;team management event management venue management ticketing VIP relationship management video crew …;the process of designing a business model;the focus of the business modeler;user-centered;Nokia: Jan Chipchase;creativity exploration;Googleplex;interdisciplinary approach;Grameen Phone Bangladesh;holistic design