基于收益的评价方法.PPT

The market approach can be used for valuing any IPR – provided that you can obtain sufficient comparable market transaction data. For the most part, transaction details are typically kept confidential, pricing information is not always publicly available. When you are identifying comparable transactions, try to your best ability to find comparables that represent similar technology, used in the same or similar industries with comparable market sizes. But it’s very difficult to find two similar deals. After all, no two technologies are ever the same, and without inside knowledge, comparable dea