6.Vocabulary and Stylistcs课件.pptVIP

Chapter 6 ;CONTENTS;I. Branches related to lexical study;II. Words Choice and Stylistics;Any one who wishes to become a good writer should endeavor, before he allows himself to be tempted by the more showy qualities, to be direct, simple, brief, vigorous, and lucid. This general principle may be translated into practical rules in the domain of vocabulary as follows: Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short word to the long. Prefer the Saxon word to the Romance. -----Chapter 1, The King’s English H. W. Fowler and F. G. Fowler (co-writer of Modern English Usage) ;Comments of the General ;III.  Parts of Speech and Stylistics;;1. Nouns Styles ;2. Verbs Styles;2. Verbs Styles;Noun and Verb Styles;3. Adjective Styles;We love to fly and it shows. This is an advertisement about Delta Airline Company. The phrase it shows means that we can understand why people like to fly .The potential meaning is that it is all the contribution of the service of our company. There are three verbs love, fly and show in this short sentence that has only seven words .Another example, Making life a little sweeter. This is an advertisement about chocolate. Among these five words, sweeter is the comparative form of adjective sweet, and a little is the adverbial phrase. In this short sentence, the word sweeter describes the characteristic of the product.;Verbs and Adjectives Styles in Ads ;Verb, Noun Adj. Styles;4. Affixation;5. Functional Conversion;6. Compounding ;IV. Vocabulary Categories ;1. Anglo-Saxon or Latinate words? ;Compare;Linguistic inappropriateness exemplified in (2) is often a source of humour or sarcasm. e.g. A girl: take an egg, and make a perforation in the base and a corresponding one in the apex. Then app