Event Tourism课件.pptVIP

LECTURE 6: EVENT TOURISM;EVENT TOURISM;WHAT IS EVENT TOURISM ;EVENT TOURISM;HOW DO EVENTS FACILITATE TOURISM;EVENTS AND DESTINATION MARKETING;Positive Impacts of Event Tourism There is growing documentation of the advantages events offer the tourism industry including: increased visitation to a region: economic injection increased employment improvements of a destination’s image enhanced tourism development ability to act as a catalyst for development reduction of seasonal fluctuations or extension of the tourism season animation of static attractions enhanced community pride. ;Growin