商务英语写作sale letter课件.ppt

商务英语写作;Brief introduction of sales letter;The need for entertainment The need for safety The need socializing The need for knowledge The need for comfort The need for fame The need for more free time ;What is the aim of sales letter?;The general plan for sales letters;Arousing the prospective customer’s interest;The sales letter is a form of advertising. It aims to sell particular kinds of goods or services to selected types of customers. It is advisable to write sales letters following the principles of AIDA : attention, interest, desire and action.;Tips for writing successful sales letters ;Don’ts in sales letter;The first paragraph you should grab the interest of readers, and to encourage them to read on. Have you ever thought about investing in the Stock Exchange, but then dismissed the idea because of the size of your investment? If you die, who will feed your family? If you own a dog, you have a responsibility to keep it clean and fit! ;2). The Body;2). The Body;Directions: ;Make the reader act ! Money-back guarantees Free samples Trial periods Payment plans ;3). The Closing;Exercises:;我们热情欢迎您参加本届时装展,我们最新 的羊绒衫系列在38号展台展出. You are cordially invited to this session of fashion show, in which our latest collection of cashmere sweaters is displayed at No.38 exhibition stand. ;有了这“世界各国百科全书”,你所有的问题 都解决了,所有问题的答案都在这部书里. All your troubles are over with the “Worldwide Encyclopedia” which has all the answers you will ever need. ;感谢贵公司的友好合作,请填写附件中的调查问 卷,并发给我方,以便我们了解贵公司客户的满意 度. Thank you for your friendly cooperation. Please fill in the questionnaire attached, and send it back to us in order for us to be informed of your customer’s satisfaction.;我们非常高兴的宣布：我们的新式纯棉T恤衫已正式投放市场了！ We are very pleased to announce the release of our new style cotton T-shirts. ;Writing a sales letter; Sweet Treat Ice Cream Dear Customer: Your kids are home from school for summer and you can hear them screaming. And what are they scream for? ICE CREAM, naturally! Don’t disappo