微博社区网商信息行为研究.PDFVIP

★微博社区网商信息行为研究★微博社区网商信息行为研究 ★★微博社区网商信息行为研究微博社区网商信息行为研究 * 盛振中 （阿里巴巴集团研究中心，北京，100025） 摘要：本文通过文献研究和观察分析，探讨了微博社区中网商信息行为的涵义、类型和特征。摘要 摘要摘要 进一步实证研究发现：（1）在微博社区中，网商发布信息、关注他人和获得他人关注的数量 变化均与性别无关；（2 ）网商信息发布数量随使用时间而增长，但发布频率与使用时间无关； （3 ）网商关注他人的数量随使用时间有增长的趋势，关注他人的频率随使用时间有降低的 趋势。（4 ）网商坚持发布微博将增加获得他人关注的机会，但网商获得他人关注的数量与性 别、使用时间以及关注他人的数量无关。 关键词：网商；信息行为；微博；虚拟社区关键词 关键词关键词 Study on the Information Behavior of e-Businessmen in Micro-blog Community Zhenzhong SHENG (Alibaba Group Research Center,Beijing,100025,China) Abstract: In this paper, I discuss the meaning, types and characteristics of e-Businessmen’ information behavior in micro-blog community throu h literature research and observation. Based on further empirical study I find that: (1) in micro-blog community, changes of the number of information released by e-businessmen, attention to others from e-businessmen and attention from others to e-businessmen are unrelated to gender;(2)the number of information released by e-businessmen growths with the passing of time, while the frequency of information release is unrelated to time;(3) the number of attention to others from e-businessmen has an upward trend over time, while the frequency of attention to others from e-businessmen has an declining trend over time;(4)if the e-businessmen insist on releasing information, he would h