落地网络营销的机会与挑战（Landing opportunities and challenges for online marketing）.docVIP

落地网络营销的机会与挑战（Landing opportunities and challenges for online marketing） When the traditional enterprises are keen marketing breakthrough to try cement + mouse, there has been another kind of new marketing trends, namely Internet companies have also started a new mode of the combination of online and offline, such as the recent Taobao Amoy 1 station. Internet companies to open the store apparently improved business operating costs, businesses increased the cost of rent, utilities, taxes, etc., if can not effectively play the advantage of the store, increase trading volume businesses like Taobao, then the cement strategy may blossom everywhere will hang. In fact, this relies on a strong network of resources, the implementation of online and offline combination mode, Taobao is not the first to eat crabs. Mouse + cement, some people happy, some people worry In 2008, Bertelsmann turned over all 36 Book chains in China, and the offline business ended in failure. For a time, people began to expand the Internet business under the line of doubt, the risk of high operating costs in the end is for what? Mouse + cement can get what kind of happiness? What are the challenges facing its business? In this regard, many Internet companies to know today is still very fuzzy, business like marriage, feel inappropriate may choose, when many Internet companies burn a lot of money and not to return, perhaps only wait for his death. Undeniably, in many business models on the trajectory of development, the United States today is Chinas tomorrow, many successful Internet companies in the United States can find its predecessor in the United states. Founded in 1999, the Blue Nile (Blue Nile) diamond first online sales of its kind, although not a store, but its sales in 2004 exceeded Tiffany (Tiffany), Cartire (Cartier) and Bvlgari (Bvlgari) the sum of sales, has created the myth of the United States Internet business history. The diamond bird led nine diamond net, Kelan diamond net Chinese ver