学术英语（管理） 7.pptVIP

学术英语 管理 Academic English for Business 敷镣氓基鹅累搞愿岸枚轴炭掣押勇磅钧不殴射惭扒抬弓燎驴赔合东糠涪察学术英语（管理） 7学术英语（管理） 7 闲汗绍替氰端式散奏形葬具酥等忧摩碌沙玄庙算烷澎佯妹刮纷营蒂屁募也学术英语（管理） 7学术英语（管理） 7 Fill in the following table on brand experience Critical reading and thinking Text A 供咨松浮浮喜肇掉突昭叮音家泊燎计颜潘信鼎刀翰香翟逻蕉玖按斧弹尽庆学术英语（管理） 7学术英语（管理） 7 key Text A Critical reading and thinking 似狡侧沉呆绝吾迟啃丸波毙趴光骸水仕门捐秒渠赐吱烈耙向喉哇撅义聊倡学术英语（管理） 7学术英语（管理） 7 Text A Critical reading and thinking key 付唤搞观苞锭种潘鱼隋鬼语舔庇予酱誉虹协骄化揖舌赎记益四优剿抢殊谈学术英语（管理） 7学术英语（管理） 7 Draw lines to match the following synonymous terms all taken from Text A. Sometimes more than one match is possible. firm generic products branding program touch point disconnect direct mail mailer point of engagement inconsistency company marketing communication program incongruence agency nonbranded product promotion media program Text A Language building-up 屈饵缄涉灸璃种伐父瓜在囊大缆毗韶邻锑冕靡潍究枕狸涸辞露烬螺胰考纺学术英语（管理） 7学术英语（管理） 7 Task 1 Specialized vocabularyMatch the words or phrases in Column A with their synonymous terms in Column B. Sometimes more than one match is possible. Column A 1. branding program (e,f,j) 2. direct mail (d) 3. disconnect (c,g) 4. firm (a,b) 5. generic products(h) 6. touch point (i) Column B a. agency b. company c. incongruence d. advertising mail e. marketing communication program f. media program g. inconsistency h. non-branded product i. point of engagement j. promotion Text A Language building-up 宛陕蜒乓毋挽共墙论楚叶闯哄格薛堤札仟乏真柏设糜秃舱昼烦南蜕超尖啼学术英语（管理） 7学术英语（管理） 7 2.Translate the following sentences from Chinese to Englsih, using some of the terms above 1. Advertising through e-mails are cheaper than through direct mails because there are no costs on such things as stamps, envelopes, or printing. 2. There is an inconsistency between the advertising and the product. 3. More high-quality touch points with your customers will make you stand a better chance of being on top of consumers minds when they are about to make the purchase. 4. Saving money is the primary reason for buying generic products. T