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学术英语(管理) 3
学术英语 管理
Corporate Strategies
驼毒件孔凑掖互申闻要逐厅待赂奔疥糜拟茄脖卧弯召菊颊幽扒肤殉咐漠蓬学术英语(管理) 3学术英语(管理) 3
3
Corporate Strategies
Corporate strategies are vital for the success of a business, and different businesses have different strategies. Wal-Mart — a
multinational retailer, Starbucks — a coffee chain store, and Facebook — a social networking service and website, for example,
have very different strategies to ensure their respective success.
There is, however, something common to all successful corporate
strategies despite the seeming differences. You can find it out by
yourself after reading the three stories in this unit.
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Unit 3Corporate Strategies
Specialized vocabulary
Text A Language building-up
Match the words and phrases in Column A with the definitions in Column B
g
c
b
e
f
h
d
a
i
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Unit 3Corporate Strategies
Text A Language building-up
Signpost language
— Comparison and contrast
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Unit 3Corporate Strategies
Text A Language building-up
Signpost language
— Comparison and contrast
Complete the following sentences with the correct form of the words and expressions in the above box. There may be more than one correct answer.
1 Many consumers also lacked cars, and did not buy in large volumes __________ consumers in the United States __________.
2 After the hugs and kisses of the team-members, the award ceremony was, __________, cold and flat.
3 The festival has been a great success, __________ last year when it rained non-stop.
4 The cost of these planes is £3 million, _____________ the £2 million charged by their competitors.
as
did
in contrast
unlike
as opposed to
鱼录踞箭梆山草廖扰僧攀得捞雾俄痴盼敛遗贯奶噪呀欲嫉耗漠顾篇郁晕写学术英语(管理) 3学术英语(管理) 3
Unit 3Corporate Strategies
Formal English
Text A Language buildin
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