PM--Chapter14Channel of Distribution(营销原理)课件.pptVIP

Chapter 14Channel of Distribution;What is a middleman?;How Important Are Middlemen?;What Is a Distribution Channel?;How to design distn channel?;Selecting the Type of Channel ;Major Channels of Distribution ;Major Channels of Distribution;Major Channels of Distribution;Multiple Distribution Channels ;Dual Distribution ;?Vertical Marketing Systems (VMS) ;?Factors Affecting Choice of Channels ;Factors Affecting Choice of Channels;Factors Affecting Choice of Channels;Factors Affecting Choice of Channels;Determining Intensity of Distribution ;Determining Intensity of Distribution;Determining Inte