基于AHP和GIS的现代文化产业科技发展水平评价及区域品牌建设研究——以鄱阳湖生态经济区为例.pdfVIP

2015.20 理论与算法 基于AHP和GIS的现代文化产业科技发展水平评价及区域 品牌建设研究 ——以鄱阳湖生态经济区为例 许其高,廖智华 （江西科技师范大学商学院，江西南昌，330038） 摘要：文化产业区域品牌形成的前提是文化产业集群的基本成熟，要达到这一点，必须进行自主创新，尤其是科技创新。本文 首先介绍鄱阳湖生态经济区现代文化产业集群的发展现状，随后利用AHP（层次分析法）测度区内9个城市的现代文化产业科 技发展水平，并使用GIS技术作出该区现代文化产业科技发展水平分形图。最后在上述基础上，从区域品牌建设的角度提出现 代文化产业集群的发展对策，并提炼出以创建区域品牌为目标的现代文化产业集群发展的几个战略重点。 关键词 ：鄱阳湖生态经济区；现代文化产业；区域品牌；产业集群；AHP（层次分析法）；GIS技术 中图法分类号：F299.27,P208 文献标志码：A Evaluation and regional brand-building culture based on the level of modern industrial technology development AHP and GIS —— Poyang Lake Ecological Economic Zone Xu Qigao,Liao Zhihua （Jiangxi Science and Technology Normal University Business School,Jiangxi Nanchang,330038） Abstract ： The premise of the formation of regional brand of cultural industries is basically mature culture of industrial clusters, to achieve this, the need for innovation, especially technological innovation. This paper describes the development status of Poyang Lake Ecological Economic Zone modern cultural industry clusters, followed by the use of scientific and technological development level of modern culture industry measure of the area nine cities AHP (AHP), and make the area of modern scientific and technological development of cultural industries use GIS technology the level of fractal images. Finally, based on the above, from a regional perspective in the development of measures of brand building modern cultural industry clusters, and extract to create a regional brand as the goal of the strategic focus of several modern cultural development of industrial clusters. Keywords ： Poyang Lake Ecological Economic Zone; modern