大众媒体应该.ppt

* When we overlay the gross ratings points for the 2006 media campaign, shown here with the light blue bars, we see that when we air a campaign, calls to 311 increase, often dramatically. However, we can’t tell from this the reach or effectiveness of the ads. What you do beforehand to make sure your campaign will be effective…. Are there opportunities for free media broadcast? Are there censorship restrictions to showing someone smoking on TV? The more you know about your audience and the environment in which your campaign will appear, the better your campaign will be. * …let’s talk about w