旅游网络公共关系营销探索（Exploration of public relations marketing in Tourism Network）.doc

旅游网络公共关系营销探索（Exploration of public relations marketing in Tourism Network） Exploration of public relations marketing in Tourism Network Exploring public relations marketing of tourism network 2008-12-20 15:10:40 Abstract: the Internet marks the emergence of a new visual culture era, it has accelerated the speed of information dissemination, the high-tech construction of a virtual world is more close to the real virtue, but also created a new consumer market. This paper first describes the status of tourism e-commerce and the reasons for the rapid development, from the advantages of tourism products in network marketing, demonstrates the feasibility of tourism network marketing. Then, the status of the network users, change trend, such as Internet users on the Internet and other aspects of analysis, points out that the network consumer market is constantly expanding, the tourism network marketing has become an inevitable trend; at the same time, point out the network consumer demand is the individual development. The article further from the network fiction and the relevance of the two aspects of network consumer behavior analysis, pointed out that the network has improved the speed of information transfer, information sharing, provides conditions and opportunities for consumers to hitherto unknown personality, make the network consumer market segmentation, consumer personality more vivid, more personalized greatly. This leads to the need for travel providers to adopt Internet marketing to increase communication with consumers. The paper also points out some problems faced by Chinas tourism network marketing. According to the above discussion, this paper, at the present stage, the development of network technology, the network also has some security risks, the network credit system has not yet been established, the tourism network marketing is suitable for network public relations marketing strategy. Its purpose is to publicize, set up the network image of tourism en