用三感五觉打造强势品牌（Use three senses, five sleep to build a strong brand）.docVIP

下载本文档

16
0
约8.44千字
约 5页
2017-08-15 发布于河南
举报
版权申诉

用三感五觉打造强势品牌（Use three senses, five sleep to build a strong brand）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

用三感五觉打造强势品牌（Use three senses, five sleep to build a strong brand）

用三感五觉打造强势品牌（Use three senses, five sleep to build a strong brand） Today, when the brand is so popular, experts often do these things for the brand: positioning, shaping a moving brand story, and designing a beautiful logo As a matter of fact, the work of these forests began to focus slowly over the years. In the early days of Chinas reform and opening up, especially in many mainland enterprises, very few people would think about these things. But the world is developing, and in order to synchronize with the world, our enterprises can not ignore these work. Here, I use the three senses, five sleep to explain the problems involved in brand building. This throughout the implementation of the brand building tool, has many enterprises in the development of the road to contribute to many indelible contributions. Three sense, refers to the emotional value of the product, touched by the feelings of customer service, brand story; five sense, refers to the taste of culture taste, smell culture, visual culture, auditory notes culture, tactile service culture. It systematically refines and decomposes the links involved in the construction of a brand. When it comes to the three five sleep, here I am not a person, it is the early sun god - Jianfu Mr. bell mastermind. Last year I - - (2007) and Mr. bell talked a few times, everyone on the brand building in this area, speak freely, very happy. I have studied the sun gods CI case, now carefully, so far, people are full of praise! In fact, at that time, the planners of the sun god had already put many contents of three senses and five senses in it. Through the aspects of smell, smell, look, listen, touch and so on, the connotation of the brand would be expressed incisively and vividly. Of course, the present brand construction has paid more attention to the use and improvement of these aspects, and the all-round brand construction has injected new impetus for Chinese enterprises to step into the process of brand globalization. First