软件销售渠道未来发展的探讨（Discussion on the future development of software distribution channels）.doc

软件销售渠道未来发展的探讨（Discussion on the future development of software distribution channels） Discussion on the future development of software distribution channels Small and medium-sized enterprise management software market through a year of preheating, has gradually to prosperity, and channel sales model is the mainstream marketing mode of this market. Needless to say, those who have access to the world, but the key is how to get the channel, how to use the channel to get the world. I do IT channels, a few years ago, this sentence blurted out, always with a trace of condescending, a sense of pride of managers, channels seem to bring people is the market, wealth and fame. Hardware market ample profit margins, both suppliers and agents are like a duck to water, with ease, but also earned a cup bowl full of surplus. Today, a few years later, who proudly shouted, Im a channel, and more complaining, a year of porters, just by the end of the year. A few points its no wonder that more and more attention to the larger profit margins of software sales, very tight, do so many years IT, certainly do not want to leave this circle cannot lead us a few years of accumulated channels to sell the car? In recent years, the small and medium-sized enterprise software market competition has really created a software channel surfaced, and foreign software companies to join the high-end market rule and some traditional hardware channel waves, but also makes the current software channel competition has entered a new phase, feudal lords vying for the throne to delimit the Xinjiang branch. The following describes the existing software channel sales model, the advantages and disadvantages of various models, and the authors views on the construction of software channels. To UF, Kingdee as a representative of the branch plus agent model This pattern from the beginning of construction now has a considerable size, probably for 10 years, the company manages all over the molecule around the agents, in t