软文如何用三步打造经典（Soft Wen how to use three steps to create classic）.doc

软文如何用三步打造经典（Soft Wen how to use three steps to create classic） Soft advertising is designed to use less investment to attract potential consumers eyeball, enhance product sales force, improve the reputation of the product, in the soft, subtle, realize the strategic tactical purposes, guide consumers to buy. Soft Wen is the essence of hidden advertising, writing must be around the product to talk about. First of all, to research information for detailed study, and to understand the relevant contents (such as trade information, industry information, etc.) the best of their own product characteristic, function, target consumer groups, and commitment to consumer is what? Can not guarantee, this is related to product sales, consumer confidence and commitment to consumers is not the arm. According to the product and industry understanding, establish core creativity, core creativity must be single, like a sword, to have originality, to be able to move the target consumer. Why? Because of the various now advertising has caused the target consumers annoyed you such a soft copy have no effect on the core of a ruthless character behind a gentle appearance, creative you. Otherwise, those who are indifferent to advertising soft text consumers really indifferent. The core idea is that you write the soft text of the central idea, after the establishment of the central idea, the following should be done: Step 1: Headline - say hello to the target consumer The title is the most important part of most print ads, David David argues. It is the key to the readers decision to read the text. The role of the title is self-evident, it is in the shortest possible time to attract the attention of readers, to convey the important information that consumers have to accept. The ancient Chinese have a very wonderful parable: crested, leopard tail, pork stomach. In the ads, I think is the title must be attractive crested. So, what are the common writing techniques for headlines? 1, news headlines,