swot分析法（SWOT analysis）.docVIP

swot分析法（SWOT analysis） SWOT analysis method medical aircraft SWOT analysis method is a method of enterprise internal analysis, which is based on the established internal conditions of enterprises to find out the advantages, disadvantages and core competitiveness of enterprises. Among them, S stands for strength (advantage), W stands for weakness (weakness), O stands for opportunity (opportunity), T stands for threat (threat), in which S and W are internal factors, and O and T are external factors. According to the concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (i.e., strengths and weaknesses of an organization) and what can be done (i.e., opportunities and threats to the environment). Catalog Cited SWOT analysis method The flaws in SWOT analysis implicitly assume Discrimination assumption Assumption of static analysis Common mistakes The SWOT analysis procedure leads to the SWOT analysis method The flaws in SWOT analysis implicitly assume Discrimination assumption Assumption of static analysis Common mistakes SWOT Analysis Steps Expand the edit section to refer to the SWOT analysis method Competitive strategy expert Michael famous. Potter puts forward the theory of competition from the industrial structure of an enterprise can do are analyzed and explained thoroughly, and the ability of school management experts are using the value chain deconstruction of corporate value creation process, the emphasis on the analysis of the companys resources and capabilities. SWOT analysis, based on the previous two on resource scholars as the representative of the companys internal analysis (1980s interim management academic authorities who are concerned the research orientation, ability to school as the representative) analysis and external competitive environment (i.e., more early strategic research focus in the central theme. With Andrews and Michael Potter as the representative) together, forming a balance sys