回归原点,回归客户价值主张（Return to the origin, return to the customer value proposition）.docVIP

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2017-08-16 发布于河南
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回归原点,回归客户价值主张（Return to the origin, return to the customer value proposition）.doc

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回归原点,回归客户价值主张（Return to the origin, return to the customer value proposition）

回归原点,回归客户价值主张（Return to the origin, return to the customer value proposition） A Gauss rule: Ecology of a species, it is only to master the skills of at least one beyond its enemies, it may survive, or run faster or jump higher, or a tree, or...... Similarly, if an enterprise wants to survive, compared to competitors, must at least have a competitive advantage, which is the basis of survival. In the process of market Chinese in more than 20 years, a large number of local enterprises to grow up rapidly, occupies a pivotal position in many industries, some excellent local enterprises and even become the industry leader. However, more and more entrepreneurs find their own leadership enterprises have not entered a benign development course, the pressure of survival and development is still huge, and become more complex: the successful experience and mode has already can not help enterprises achieve sustained growth, sometimes it will make the enterprise in a crisis; once the competition the advantage gradually disappear, is not enough to cope with the new situation of competition, even in some enterprises, the competitive advantage has become the pitfalls and obstacles in the further growth of business. More and more entrepreneurs began to fall into confusion, dont know what the next step where to go. All these changes are because of local enterprises in the competitive environment has undergone fundamental changes, the irreversible change has brought new challenges to the enterprise. The fundamental changes in the competitive environment At present, most of the local industry has spent a period of rapid growth spurt, began to enter the industry maturity. The basic characteristics of mature industry, products have been popular, demand is relatively stable, the industrys steady growth, profit margins remained at a relatively low level. The homogenization of competition, this period is the most direct pile up in excess of requirement form. The relevant state ministries con