堵不如疏,渠道不能成为堰塞湖管理（Blocking as sparse, the channel can not become a lake management）.doc

堵不如疏,渠道不能成为堰塞湖管理（Blocking as sparse, the channel can not become a lake management） In recent years, the cosmetics industry has made rapid development, so many brands, on the one hand, in preparation for the listing of the dream look at fiercely as a tiger does, to increase the channel Yahuo efforts to make statements more outstanding; on the other hand, it seems to put ads and new products have been widely recognized by consumers, but also to the enterprise stampede in order tread on air...... However, the potential channel crisis may follow. Governance channels, just like the management of water conservancy, is nothing more than blocking, sparse two words. For example, deep distribution is the use of sparse way to expand channel sales surface; and pressing goods, just like heightening dams, through blocking to obtain more channel resources. In the natural world "blocking as sparse," is a universal truth, the most classic is the Warring States period, the Qin Dujiangyan water conservancy dredging project ", this project bequeathed Erqianshubai years; in contrast to the Yellow River, from ancient to modern times" embank ", but also bring harm to Erqianshubai years. But in the sales industry, there are still many kinds of "blocking" behavior. Blocking as sparse, the channel can not become a barrier lake! Yahuo, only is helpless As a partner of the Beijing Olympic Games, Adidas has announced in the Olympic Games, with a market share of 22%, surpassing the old rival Nike's 21%, and has become China's sporting goods market's first brand. The 2008 performance report released in all regions except North America, Adidas sales have two digit growth, its Asian sales rose 20%, the strong growth in sales has become the main driving force China. But behind the glare of financial data, Adidas and domestic distributors are constantly escalating contradictions. Because in 2008, Adidas did not choose to become a global sponsor, but has become a sponsor of the Beijing Olympic Games,