家电品牌「封网」渠道博弈升级（Block upgrade home appliance brand channel game）.docVIP

下载本文档

2
0
约1.55万字
约 10页
2017-08-17 发布于河南
举报
版权申诉

家电品牌「封网」渠道博弈升级（Block upgrade home appliance brand channel game）.doc

1、本文档共10页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

家电品牌「封网」渠道博弈升级（Block upgrade home appliance brand channel game）

家电品牌「封网」渠道博弈升级（Block upgrade home appliance brand channel game） As the owner of electrical appliances and kitchen products in Beijing, the first half of this year, because of the large and small frequent Festival promotions, basically every day in Beijing each building materials City around. Building materials City stores channel is now my focus, home appliance consumers are more willing to experience in the physical store, Kan price and buy. Old Cao words actually said only half, no other half sentence is: the United States headquarters has issued various regional distributors to comprehensive ban on the third party e-commerce network delivery channels, focusing on Beijings Jingdong mall. Caos beauty kitchen electric product line achieved 30 million yuan in sales in 2009, of which net sales amounted to 15 million yuan, exceeding 50% of the original plan. Lao Caos network distribution system mainly contains two aspects: first, to Jingdong mall third party e-commerce channels supply; two is to organize their own direct marketing network. It was the amount of 50%, which made Lao Cao and the United States feel unstable. This year, I am in the building materials store channel task is 20 million yuan, buy task is 10 million yuan, overall or 30 million yuan, but after this change the channel structure is much better.. This is what we are talking about reasonable development channels construction. On the contrary, if I do 30 million yuan, but in the mall and other network channels for Jingdong 25 million yuan, then I will be over! According to Cao Cao analysis, if the network channels to take large quantities of goods, the first is no profit, second is the entire brand channels, prices will become confused. According to Lao Cao introduced, from 2010, the United States began to increase the kitchen electrical products in the building materials City store expansion on the investment, the number of new stores increased significantly in the first quarter, followed by the natur