差异化竞争（Competitive differentiation）.docVIP

差异化竞争（Competitive differentiation） Differentiated competition introduction The difference competitive strategy The origin of competitive differentiation For example, the difference competition application Edit this paragraph of competitive differentiation competitive differentiation: Diversified Competition is a product or service provided by the difference of enterprise, establish enterprises in the whole industry in the unique. To achieve competitive differentiation can have many ways, such as the unique product design, brand, technology, product features, customer service, business and other aspects of the network. Specifically, through market segmentation and personalized service to obtain differentiated competitive advantage, make it become the development trend of the business strategy, is a reflection of the CRM on the customer centered Idea in enterprises competition strategy. CRM claims that according to the demand of market segments of customers, improve customer satisfaction through personalized service on the market, better obtain and keep the customer company nowadays is the lack of the sense of competition of employees. To avoid the direct competition most intense, according to their strengths, to meet customer needs, take a different path, this method should be worth learning. The difference in the competitive strategy of establishing differential competitiveness for the enterprise, the following aspects should be considered: 1, from the consumer demand 2, avoid homogenization 3, enterprise resource based 4, well differentiated strategy The integrated use of differentiated competition to enter the competitive market, the difference lies in the target customers: product and brand positioning differentiation, product differentiation and packaging, differences in key sales area, the difference of marketing, the difference of the terminal sales. The origin of competitive differentiation differentiation competition is known as the father of competitive str