家电销售增长点从渠道驱动到战略区域打造（Appliance sales growth from channel driven to strategic areas to build）.docVIP

家电销售增长点从渠道驱动到战略区域打造（Appliance sales growth from channel driven to strategic areas to build） From the first day I entered the home appliance industry, we often hear about some veteran appliance enterprises are marketing oriented enterprises, and the choice of marketing starting mode, are the first to take the channel driving mode, so at that time, I understand the importance of the home appliance industry channels. The home appliance industry channel development mode: the product demand from the last century, in 80s, the department store and the company sent the purchaser to the manufacturers to collect the goods, and later to some shop wholesale and small agency, to the beginning of 90s rose to a large agency, until the end of 90s the manufacturers of self built channels, to 2000 occupation of the agent system, powerful agents taken after the development up to now produce large chain professional home appliance stores. It can be said that the home appliance industrys channel model, with the changes in the market, its change has not stopped. Home appliance channels are always full of variables, which shows the importance of household electrical appliance enterprises, because each manufacturer is looking for its own channel model in different channel models. Looking at the current mainstream of the home appliance industry, the channel model is nothing more than four models, plus a combination of boxing. First, the loose hierarchy of regional agents Todays successful household electrical appliance enterprises often rely on this level of regional agent system, this channel can be said to occupy the main channel of household electrical appliance industry. But now its advantages are no longer exist, but may be due to channel aging, becoming a competitive disadvantage. Because of the household electrical appliance enterprises large area, large area affiliate system, establish a typical pyramid distribution system, synchronization in development and enterprise development c