差异化营销（Differentiated marketing）.docVIP

差异化营销（Differentiated marketing） What is the difference of marketing The difference of marketing (differentiated marketing) difference marketing strategy (differentiated marketing tactics) the difference of marketing strategy, also called the difference between marketing, refers to the face of the segments of the market, enterprises choose two or more than two of the market as the target market, separately for each sub market for products and services and the corresponding sales measures. According to the characteristics of the enterprise market, formulate product strategy, price strategy, channel strategy and promotion strategy (distribution) and implementation. [Edit] The core idea of difference marketing The difference of marketing, the core idea is market segmentation, positioning, target consumer groups into the brand image. On the basis of market segmentation, according to the individual needs of the target market, through brand positioning and communication, to give the value of the brands unique, distinctive image, build brand differentiation and personalized core competitive advantage. The key difference marketing is actively looking for gaps in the market, choose the target market, consumers have yet to meet the personalized needs of mining, new product development, brand new value. The differential marketing basis is diversification of the market demand. Different consumers have different hobbies, different personalities, different value orientations, different income levels and different consumption idea, so they have decided to focus on the needs of different brands, this is the reason why the need for differentiated marketing. The difference of marketing innovation is not a marketing level, a means of marketing, marketing innovation, but the product concept, value, image, promotion means, promotion methods such as multi-dimensional, systematic, and realize the brand in the market focusing on the basis of innovation, obtainstrategic lead. [Edit] The diff