广告设计实务（Advertising design practice）.docVIP

广告设计实务（Advertising design practice） 27623 advertising design practice I, the nature of the course and set the objective requirements Advertisement design practice course is advertising self-study examination of higher education in our province specialty (undergraduate course) compulsory courses is to enable candidates to master the basic theory, basic knowledge of advertising design and improve their practical application ability and a set of professional courses. This course is based on the basic theory and basic methods of advertising design as the main content, mainly introduces some basic concepts of advertising design and application, and introduces the relevant knowledge of the principle and method of current situation and development trend of advertising design, advertising design and cross disciplines, is a theory with practice and Application Course strong. This course proposition will fully reflect the nature and characteristics of the course. The specific requirements of this course are: through the studying of this course, make the examinee comprehensively and systematically grasp the basic concepts, basic theory and advertisement design method; standard grasp of advertisement design concepts and terminology, in order to skillfully use basic principle and methods to solve the practical problems encountered in practice, for advertising design and other related professional advertising design work, put forward to high-quality advertising talents so as to achieve the requirements of modern advertising industry. II, assessment content and assessment goals The first chapter an overview of advertising design First, learning objectives and requirements Through the study of this chapter, a request to the examinee to understand the advertising design task, characteristics and design requirements of the main advertising media, understanding the relationship between advertising design and other design disciplines, advertising designers should have the basic quality