高盛14条业务准则（Goldmans 14 business rules）.docVIP

高盛14条业务准则（Goldmans 14 business rules） Story 1: One day in 1968, a trader Goldman received a client a transaction order: buy 50000 shares of a companys shares. This list is a rare single at the time, so naturally in Goldmans trading hall caused a burst of excitement. Traders execute instructions out for lunch, come back to find a large pile of pink note secretary left on the table, is to let him just the single customer call as soon as possible. He hurried back, there are voices changed: I... I made a big mistake, this time I will be fired! Originally, the customer to sell order error underground reached to buy, it is more terrible, he is supposed to sell 5000 shares instead of buying 50000 shares! A bolt from the blue。 Goldman traders immediately found Goldmans chief partner Livy and reported to him on the situation. Livy asked him: we are wrong or wrong customers? And he answered truthfully: is the fault of the other party. Livy asked him: they are not a good customer?. He also answered truthfully: the customer is good. Livy quickly made a decision: since they are our customers well, so lets put them into our customers better. This is our trading errors, we have to pay. Goldman (remember the 14 principles in first - do we want to put the customers interests always put in the first place. Our experience shows that as long as we can better serve our customers, our own success will follow. ) (my colleagues say: this sentence before when Goldman work experience is not deep, so now more and more. The reason is very simple - as a service company, you really put the interests of customers first, really to give people the value, is clear to the customer. Never try to camouflage and deception in front of customers, because they are very clever, we simply can not be installed or deceived). Story 2, 3 and 4 story story: The story of 2:1956 Ford IPO for the entire American investment banking sector is playing a scene between Goldman with the classic case of the night in the IP