高科技创业企业的营销管理初探（Study on marketing management of high-tech venture enterprise.）.docVIP

高科技创业企业的营销管理初探（Study on marketing management of high-tech venture enterprise.） Who can quickly and accurately grasp the needs of customers, and products to meet this demand, who is the winner of entrepreneurship. background Grand Fair has come to an end, why the fair was widely welcomed by the high-tech enterprises? In addition we can get a lot of attention from investors, more important is the fair has played a huge role, for the high-tech enterprises to provide a great opportunity for the technology and capital into sales revenue, there are many companies for 2 consecutive years and 3 consecutive years of participants, and the size of the enterprise sales every year so a step. Because the author has a longer working time in high tech enterprises, The consulting industry, customers are mainly this kind of enterprise, has the experience, I hope to share with you. problem The core competitiveness of high-tech venture enterprise is its technical ingenuity or exclusive, this kind of technology to make the products with unique features and differences, some enterprises also agent related products abroad, in order to enrich their product line. But the technology advantage is not equal to naturally have the advantages of the product, how to transform the advantage of technology for customers willing to buy the product, how the product of industrial production and sales of large-scale? The success of this transformation can make the capital and technology into profit. This conversion process is the high-tech enterprise can make marketing success. In the consultation process, we see a lot of this is unable to complete the transformation of enterprises, there are several typical state: 1), product originality, leading to the market need to nurture, and rely on their own strength in the process of cultivating a long, entrepreneurial enterprises have a hard time growing up, if there is no financial support or a relatively stable cash flow, the enterprises survival problem. Cas