酒店的差异化营销战略分析（The analysis of the hotel the difference marketing strategy）.docVIP

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酒店的差异化营销战略分析（The analysis of the hotel the difference marketing strategy）.doc

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酒店的差异化营销战略分析（The analysis of the hotel the difference marketing strategy）

酒店的差异化营销战略分析（The analysis of the hotel the difference marketing strategy） The analysis of the hotel the difference marketing strategy Source: occupation food network published: 2012 02 month 19 hits: 901 [] [] to discuss the exchange of The analysis of the hotel the difference marketing strategy The difference of marketing is the full range of logistics marketing, the macro market further refinement, segmentation, the different needs of different customers better meet, also make each sub market sales potential to get maximumdigging, which is conducive to expanding the market share of the enterprise. This paper is about the analysis of the hotel difference marketing strategy. Marketing strategy analysis of the difference is that face the segments of the market, enterprises choose two or more than two of the market as the target market, separately for each sub market for products and services and the corresponding marketing measures. According to the characteristics of the enterprise market, formulate product strategy, price strategy, channel strategy and marketing strategy and implement. An analysis of how to understand the difference of marketing marketing strategy Marketing strategy analysis of the difference is that face the segments of the market, enterprises choose two or more than two of the market as the target market, separately for each sub market for products and services and the corresponding marketing measures. According to the characteristics of the enterprise market, formulate product strategy, price strategy, channel strategy and marketing strategy and implement. Two, analysis the difference marketing strategy analysis is important in the hotel industry in the marketing strategy Marketing is leading the development of hotel management, marketing work is directly related to the survival and development of the hotel industry, the various factors of complex political and economic situation and social change brought the impact can not be ignored for the ho